It's Paw Choice · Online Behaviour Education
Premium online learning academies designed to help you understand your dog, build calmer behaviour and make better choices using the same behaviour-first methodology used inside It's Paw Choice.
Whether you want to understand your dog more clearly, support a rescue dog, prepare for better behaviour, or work through reactivity, the academies give you structured learning you can return to for life.
Why These Academies Exist
Most owners are trying their best. The real problem is that nobody has ever clearly explained why their dog behaves the way they do.
Stop the barking. Stop the pulling. Stop the lunging. Stop the jumping. Stop the chaos.
But behaviour does not change properly when we only focus on the visible problem. We need to understand what the dog is feeling, what they are learning, and what the environment is teaching them.
These academies do not exist to replace behavioural support where it is needed. They exist to help owners understand their dog more deeply, make better decisions and build stronger foundations at home.
Because when owners understand behaviour, dogs get better support.
Dogs do not need to be hurt. They need to be understood.
Choose Your Learning Path
Two premium online learning experiences. One built for understanding behaviour at foundation level, the other built for owners living with barking, lunging and lead reactivity.
Behaviour Foundations teaches the core ideas every owner should understand: body language, learning theory, motivation, communication, confidence and why dogs make the choices they do.
Reactivity Academy teaches owners how to understand reactive behaviour, manage thresholds, plan walks, read body language and build engagement around real-world triggers.
Step Inside
A small look at the structure, language and learning journey inside each Academy — without giving away the full programme.
The Foundations pathway helps owners stop looking only at behaviour and start understanding the dog underneath it.
Every behaviour tells a story. This module changes the way owners look at their dog.
Learn how to spot the small body language changes before behaviour becomes obvious.
Teach your dog that choosing you is safe, valuable and worth repeating.
Dogs do not need to be hurt. They need to be understood.
The Reactivity pathway teaches owners how to keep dogs under threshold and build calmer choices around triggers.
Learn why reactivity is not bad behaviour — it is behaviour with emotion behind it.
Understand why distance is one of the most powerful tools in behaviour work.
Spot the early changes before barking, lunging or pulling begins.
Distance is not failure. Distance is where learning begins.
Which Academy Is Right For Me?
Some owners need a stronger understanding of behaviour. Others need specific support for reactivity. Many owners benefit from both.
✔ You are a new owner
✔ You have a rescue dog
✔ You want to understand behaviour
✔ You want to build confidence
✔ You want better communication
✔ Barking
✔ Lunging
✔ Frustration
✔ Fear
✔ Lead reactivity
✔ Structured behaviour plans
✔ Understand behaviour first
✔ Learn reactivity-specific tools
✔ Build confidence and clarity
✔ Save compared with buying separately
Everything Included
Each Academy has been structured to feel clear, guided and easy to return to whenever you need support.
Return to the Academy whenever you need a refresher or want to revisit a module.
A clean, structured learning experience designed to feel like a proper behaviour Academy.
Each Academy includes a complete step-by-step learning pathway.
Learn from your phone, tablet, laptop or desktop whenever it suits you.
Work through your Academy in a clear order and return to sections when needed.
Downloadable resources are currently marked Coming Soon and will be added into the platform.
Clear guidance on when online learning is suitable and when 1:1 support may be needed.
Behaviour Package clients continue to receive both Academies included as part of their support.
If you book a Behaviour Package with It's Paw Choice, both Academies are included as part of your support so you can keep learning between sessions.
Book Behaviour AssessmentAcademy Pricing
Simple one-time pricing. No subscription. No monthly fee. Lifetime access included.
Perfect for owners who want to understand their dog more clearly and build stronger behaviour foundations.
✔ Lifetime access
✔ 8 structured modules
✔ Mobile friendly
✔ Premium Academy dashboard
Best for owners whose dogs bark, lunge, pull, freeze or struggle around triggers on walks.
✔ Lifetime access
✔ 8 structured modules
✔ Trigger management guidance
✔ Real-world walk planning
Unlock the full learning experience with both Behaviour Foundations and Reactivity Academy included.
✔ Both complete Academies
✔ 16 total structured modules
✔ Save compared with buying separately
✔ Best option for long-term learning
Frequently Asked Questions
A few simple answers before choosing your Academy.
No. The Academies are designed for real owners, not trainers. Everything is explained clearly so you can understand the concepts and apply them at home.
Yes. The Academies are mobile friendly and can be accessed from your phone, tablet, laptop or desktop.
Behaviour Foundations can be suitable for puppy owners who want to understand behaviour, communication and confidence from the start. Reactivity Academy is more specific to dogs struggling around triggers.
Not always. The Academies are educational resources and can be incredibly helpful, but dogs with aggression, bite history, severe anxiety or complex behavioural issues may still need a Behaviour Assessment and 1:1 support.
Yes. Once you purchase an Academy, you keep lifetime access so you can revisit the content whenever you need it.
Start Today
Whether you choose Behaviour Foundations, Reactivity Academy or the complete bundle, you are taking the first step towards understanding your dog more clearly.