I Help Reactive Dogs & Their Owners Enjoy Walks Again.

Anyone can try to interrupt a reactive dog. I focus on understanding why your dog feels the need to react in the first place — then helping them learn they no longer need to feel that way, creating lasting behavioural change rather than temporary fixes.

Does This Sound Like Your Dog?

✅ Barking excessively around other dogs
✅ Lunging at dogs on walks
✅ Freezing or fixating before reacting
✅ Growling when another dog gets too close
✅ Pulling intensely on the lead
✅ Displaying tense or stiff body language
✅ Suddenly switching from calm to explosive
✅ Struggling to stay calm around distractions
✅ Seeming anxious or overwhelmed outdoors
✅ Reacting differently on-lead vs off-lead

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“Before working with Craig, walks had become something we genuinely dreaded. We were constantly scanning for other dogs, crossing roads to avoid people, and felt completely overwhelmed every time our dog reacted.

What stood out immediately was that Craig didn’t just focus on ‘stopping the barking’. He explained WHY our dog was reacting, helped us understand triggers, thresholds, and body language, and gave us a structured plan that actually made sense.

For the first time, it felt like somebody truly understood what our dog was feeling rather than simply trying to interrupt the behaviour.

The difference in our dog’s confidence and ability to cope around other dogs has been incredible, and walks finally feel enjoyable again rather than stressful.

I used to feel so embarrassed walking Luna, Now I feel Proud

If you’re struggling with a reactive dog, I honestly can’t recommend It’s Paw Choice enough.

Thanks Craig. 

— Sarah M, Middlesbrough
Owner of “Luna” the German Shepherd

Ready To Start Helping Your Dog?