Privacy Policy
This Privacy Policy explains how It's Paw Choice Dog Training collects, uses, stores and protects personal information when you use this website, contact us, book services or purchase digital products.
We only collect information needed to respond to enquiries, provide behaviour services, process purchases, manage appointments and support clients safely and professionally.
Last Updated
Last updated: July 2026
This website is operated by It's Paw Choice Dog Training, based in Guisborough and owned by Craig Dunn.
For the purposes of UK data protection law, It's Paw Choice Dog Training is the data controller for the personal information collected through this website, enquiries, bookings and services.
Business: It's Paw Choice Dog Training
Owner: Craig Dunn
Location: Guisborough
Email: craig.itspawchoice@gmail.com
Telephone: 07925 924408
Website: www.itspawchoice.com
We may collect personal information when you contact us, complete a form, book a Behaviour Assessment, purchase a digital academy, send a message, make a payment or become a client.
This may include:
✔ Your name
✔ Address or general location
✔ Telephone number
✔ Email address
✔ Dog details including breed, age and behaviour concerns
✔ Behaviour history and information about previous incidents
✔ Appointment details and client notes
✔ Photos or videos you choose to send
✔ Messages sent through WhatsApp, email, phone or contact forms
✔ Payment and booking information
We only ask for information that is relevant to the enquiry, service, appointment, digital academy or behaviour support being provided.
During behaviour enquiries, Behaviour Assessments and behaviour packages, you may voluntarily provide information about your dog, their routines, behaviour history, home environment, triggers, bite history, safety concerns, veterinary background or previous training.
You may also choose to send photographs or videos to help explain what is happening. These are used only to understand the behaviour, support the assessment process, provide recommendations and manage the case safely.
Behaviour information can sometimes be detailed because it is needed to assess risk, understand context and create appropriate behaviour support.
We use personal information for legitimate business purposes connected to enquiries, bookings, behaviour support, customer service and digital product access.
This may include:
✔ Responding to enquiries
✔ Booking Behaviour Assessments
✔ Providing behaviour advice and support
✔ Preparing behaviour plans or recommendations
✔ Managing appointments and client communication
✔ Processing payments and issuing receipts
✔ Providing access to digital academies
✔ Sending service updates, reminders or follow-ups
✔ Keeping business and financial records
✔ Meeting legal, tax and insurance obligations
Under UK GDPR, we rely on one or more lawful bases when handling personal information.
Contract: where information is needed to provide a service you have booked or purchased.
Legitimate Interests: where information is needed to respond to enquiries, manage clients, operate the business and provide safe behaviour support.
Legal Obligation: where information must be kept for tax, accounting, insurance or legal reasons.
Consent: where you choose to opt in to certain marketing communications or voluntarily provide information such as photos or videos.
The contact form on this website is intended to help visitors send enquiries directly to It's Paw Choice Dog Training.
Website form submissions may be processed using Web3Forms. Information submitted through the form may include your name, telephone number, email address, location, dog details and the message you choose to send.
You may also contact It's Paw Choice through WhatsApp, telephone or email. Messages are used to respond to your enquiry, arrange appointments and provide service-related support.
Payments for services and digital academies are processed securely using Stripe. We may also accept payment by bank transfer where agreed.
It's Paw Choice Dog Training does not store or have access to your full debit or credit card details. Payment information is processed securely by the payment provider.
From time to time we may contact existing or previous customers by email or SMS with information relating to behaviour services, digital academies, special offers, new resources or important business updates.
You can ask to stop receiving promotional communications at any time by contacting us.
Cookies are small files stored on your device which help websites operate correctly and improve your browsing experience.
This website may use:
✔ Essential cookies required for website functionality.
✔ Google Analytics cookies to understand website performance.
✔ Google Tag Manager to manage website measurement tools.
✔ Stripe cookies during secure payment processing.
Most browsers allow you to control or disable cookies through your browser settings.
We may use Google Analytics, Google Tag Manager and Google Search Console to understand how visitors use our website.
These services help us improve the website, understand visitor behaviour and identify pages that require improvement. Information collected is used in accordance with Google's own privacy policies.
Client records, booking information and related documentation may be retained for up to six years where required for legal, insurance, accounting or business purposes.
After this period, information will normally be securely deleted unless there is a legal reason to retain it for longer.
You have rights regarding your personal information, including:
✔ Right to access your information.
✔ Right to correct inaccurate information.
✔ Right to request deletion where legally appropriate.
✔ Right to restrict processing.
✔ Right to object to certain processing.
✔ Right to request a copy of your personal data.
Requests can be made using the contact details shown below.
We take reasonable technical and organisational measures to protect personal information against unauthorised access, misuse, loss or disclosure.
While no internet transmission can ever be guaranteed as completely secure, we continually aim to protect information using appropriate security measures and trusted service providers.
Business: It's Paw Choice Dog Training
Owner: Craig Dunn
Location: Guisborough
Email: craig.itspawchoice@gmail.com
Telephone: 07925 924408
Website: www.itspawchoice.com
If you have any questions about how your information is handled, please get in touch and we'll be happy to help.